Social Media Optimization (SMO) is now in trend which helps you to increase your reach through using social media platforms (like Facebook Advertisement, Twitter , LinkedIn Advertisement, Pintrest, Instagram, etc.) to spawn traffic to your website.
SMO provides fastest way to increase genuine and loyal customers. Website development help you to generate a brand, but Social Media Marketing (SMO used to spread your useful content to people who needed your services. It builds relation with your customers by creating shareable content.